Is your business weathering a storm?
Are you concerned your business is vulnerable or in financial distress?
IP assets are often a hidden, yet valuable resource and so IP-rich businesses usually have more options available to them even when facing financial challenges.
Why?
They own valuable assets such as brands, software, patents, trade secrets, critical data and key processes, which can be leveraged in different financial scenarios.
Do you know an IP-rich business that is struggling and has concerns about future cashflows or even business survival?
If you are on the board or part of the management team or an advisor to a business in financial difficulty, we have some insights and alternative solutions for you to explore to help resolve its financial woes. We have assembled a collection of free resources, we think you will find useful.
IP ASSETS GUIDE
We believe that by putting a spotlight on IP assets and demonstrating their value to a business these insights can provide the foundation for new options for monetization. Few companies have had their IP valued, and yet many will find that their IP is included in asset bundle offered as collateral / security to lenders – often with the lender attaching no value to those IP assets!
Here you will find guidance on how to recognize, assess, leverage and monetize IP assets, as well as answers to questions about navigating financial distress.
We help business owners recognize the hidden value of IP assets in their business and provide the guidance in how they can leverage this newfound value in different ways.
IP ASSETS CLASSIC GUIDE
Trademark
A trademark is a symbol which can distinguish the goods and services of one trader from another: words, logos, pictures or a combination.
Copyright
Copyright is an automatic right which gives the creator of an original “fixed” work exclusive rights to its use.
Patent
A patent protects new inventions and covers how things work, what they do, how they do it, what they are made of and how they are made.
Registered Designs
Creating a structured R&D process can add significant value to your company, bolstering its valuation and creating a greater value proposition, particularly in advance of exit.
IP ASSETS Business GUIDE
Brand & Reputation
Strong brand and reputation instill palpable elements of trust, identity and empathy in your company.
Key Organizational Knowledge
Organizational knowledge is your company’s developed know-how which has been codified and is capable of being shared across your company as a whole.
Trade Secrets
Trade secrets can be your company’s most valuable IP asset, differentiating it from your competitor.
Proprietary Software
Proprietary software code is software that is usually owned by the person or firm who has developed it.
Strategy & Market Intelligence
A clear strategy and market intelligence policy reflects the relevance and understanding of these areas and supports the successful implementation of your company’s business strategy.
Critical Customer Relationships
Strong customer relationships are integral to your organization and may well be the trigger for acquisition by a third party.
Know-how and Key People
Know-how is essentially the ability to execute specific tasks or to produce products and services based on these various pieces of knowledge.
R&D and Innovation
A registered design gives you exclusive rights in a design, which can take the form of two-dimensional designs or surface patterns as well as shape and configuration.
Critical Business Processes
A clear strategy and market intelligence policy reflects the relevance and understanding of these areas and supports the successful implementation of your company’s business strategy, which will be reflected in a higher external value.
Critical Partners & Suppliers
All of these relationships can also serve to increase your company’s brand and reputation, whether it is due to the caliber of customer contracts your company has secured, or the size of the network your business partners belong to.
